Day 171: The Enemy Called Average

Proverbs 20:8

Leaders who know their business and care keep a sharp eye out for the shoddy and cheap.


Nothing destroys a business faster than being average.

My friend, John Mason, wrote a best seller called, The Enemy Called Average. Average is an enemy that is often underestimated because of its creeping ability. When people or businesses allow average to become their standard, they may not notice it at first, but they will soon see its eroding effect.

Not long ago, I stood at the checkout of Walmart. The cashier was working like a robot – she never made eye contact, never greeted me, didn’t ask if I needed anything – she ran my purchases over the scanner and waited for me to swipe my card to move on. I stood there awaiting her discovery of me. When she finally realized that I hadn’t paid for my purchases, she looked at me to find my half-smile awaiting a proper greeting.

She gave me a half-hearted apology. I asked her, “Have you ever read the book, Made in America by Sam Walton?” Amazingly, she said, “No, never heard of it.”

I’ve met executives at Walmart – I know that they would be appalled at my experience. Walmart is a true American dream story. They have revolutionized the retail and merchandising industry. However, if they do not handle their associates’ acceptance of average – even Walmart will crumble into cultural oblivion.


You’re better than average - make sure that you represent your business above the norm. Share on X

Read Proverbs Chapter 20

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  1. Sanford Ashley on June 20, 2014 at 8:04 am

    Great comment Neil.I read the Walmart book and it should be a required reading for all of their employees. Thanks for making me remember not to settle. I have been blessed by your books and I am trying to make my way to OKC in November!

    • Neil Kennedy on June 20, 2014 at 8:08 am

      Thanks Sanford – We’re excited about the AUTHENTIC Conference. It is shaping up to be a game changer. Hope you’re there.

  2. Paul on June 20, 2014 at 9:22 am

    Thanks for these daily readings. I read every one. They are a blessing to me and challenge me as well. God bless you brother!

    • Neil Kennedy on June 20, 2014 at 9:25 am

      Thank you Paul – thanks for sharing and being a part of the movement to resurrect authentic manhood.